They’re changing the game. We’re changing the name.
Since they were teens, the boomers have done things differently. So it’s no surprise they’re revolutionizing retirement, and reinventing themselves and the senior living field. Clearly, the name Continuing Care Retirement Community no longer describes the vibrant, forward-looking nature of the contemporary senior living community, which is really a Life Plan Community.
Stephen J. Maag J.D., the Director, Residential Communities at LeadingAge will share details on the two years of extensive research and intense deliberation by Project NameStorm, a joint initiative that included LeadingAge and Mather LifeWays, Brooks Adams Research, GlynnDevins, Love & Company, SB&A Integrated Marketing and Varsity to initiate this rebranding and campaign.
Join us for this thought-provoking discussion to learn about the future of this key segment in senior living.