Posted by Lorien Encore at Turf Valley on 11/10/2017 in Senior Housing
Assisted Living Sales

Assisted Living Sales

Encore at Turf Valley
11150 Resort Rd, Ellicott City, Md. 21042

Employment Type
Start Date

Are you someone who thrives in a competitive environment and whose passion involves changing lives?

Encore at Turf Valley believes in ‘Family taking care of Families.’ It was founded by the same family that owns and operates Encore today and is a leader in the post-acute care field and on the cutting edge of new programs and technology, including telehealth.

The Assisted Living Community at Encore have a very unique partnership with its own Skilled Nursing Facilities as well as a strong relationship with community hospitals throughout the state of Maryland. Encore is passionate about improving the lives of our residents and is searching for a Community Relations Associate who shares this mission!

Encore at Turf Valley is committed to offering a family focused work environment in regards to both our residents and our employees. Our location is conveniently located near Route 70 and Route 40.

Responsibilities and Duties


  • Increase occupancy for a high end Assisted Living community

  • Direct and implement a strategic marketing plan to increase occupancy, including planned events, website positioning and social media presence.

  • Strong external business development skills and successful track record of account management.

  • Experience using a CRM and strong lead base management skills.

  • Assess the senior housing industry and surrounding senior living competitors to strategize an effective sales and marketing plan to remain the premiere choice for assisted living.

  • Manage lead base and assess sales efforts to properly move the lead base into move ins.

  • Conduct tours and other sales activities as needed.


  • Bachelor's degree (preferably in marketing) or with courses that establish knowledge of business, sales, motivation, communication and related marketing skills.

  • Minimum of two (2) years of previous sales experience required, preferably in the Senior Living industry with significant level of responsibility and accountability for goal achievement.

  • Knowledgeable of the sales process

  • Computer proficiency with ability to learn new applications; previous knowledge of client relationship management tool for tracking leads preferred.

  • Exceptional organizational, time and project management skills

  • Strong analytical skills and data-driven thinking

  • Strategic Brand Knowledge with experience in digital marketing

  • High level of financial acumen

  • Ability to speak and write effectively to present information, solutions and benefits.

  • Ability to sell effectively and to close transactions

  • Ability to articulate our products, services, solutions and value to prospects and professional referral partners

Contact This Member
View On Larger Map »

11150 Resort Rd, Ellicott City, Md. 21042