Posted by Tall Oaks Assisted Living on 03/21/2021 in Senior Housing
Director of Community Relations and Marketing

Director of Community Relations and Marketing

12052 N Shore Dr, Reston, VA 20190, USA

Employment Type

Tall Oaks Assisted Living and Memory Care is seeking a dynamic, strategic, compassionate, and energetic Director of Community Relations and Marketing to be a member of our sales and marketing leadership team. Director must have a drive for results and excellent sales and communication skills, as well as decision-making skills and an astute business acumen. Working collaboratively with other members of the sales and marketing team, the Director of Marketing is responsible for achieving occupancy goals by generating leads, driving sales, and leading efforts related to community relations and networking, particularly with the surrounding medical community. Director is also responsible for the overall competitive positioning of Tall Oaks and brand recognition. The candidate should possess skills in marketing, community outreach, sales, generating and closing leads, and effective resident relations.

Key Responsibilities include:

  • Working collaboratively with the Executive Director, Assistant Executive Director, and Director of Marketing and Admissions, develop and implement all aspects of the sales and marketing plan, including conducting and coordinating lead management, delivering sales presentations, community networking, and managing the advertising and media plan.
  • Generate qualified leads to achieve or exceed occupancy goals through an effective sales, marketing, and community outreach program.
  • Establish strong referral relationships and network with hospitals, skilled rehabs, healthcare providers, case management social services, the local faith community, and the community at large.
  • Plan and execute networking events to engage key partners and referral sources.
  • Ensure that brand identity, messaging, marketing, and communications strategies are infused in all organizational efforts.
  • Arrange and direct public relations, marketing events, and advertising in accordance with the marketing plan.
  • Address civic, business, and service organizations, representing Tall Oaks to the highest standard.
  • Utilize and analyze marketing efforts and reports to determine applicable trends, forecast occupancy.

Minimum Qualifications:

  • Bachelor’s Degree in related field (or equivalent work experience).
  • Three years of demonstrated experience in driving sales and achieving results, in senior living industry preferred.
  • One year of experience in an assisted living or senior services organization.
  • Ability to establish priorities and organize department activities into a plan of action that maximizes available resources in a time- and cost-efficient manner.
  • Excellent interpersonal and communication skills, resident relations, organizational skills, problem-solving, and leadership ability.
  • Ability to present self in a professional manner, display genuine concern for elderly, and maintain tact in dealing with others.
  •  Computer literacy, including proficiency in Microsoft products and social media.

Please send cover letter and resume with salary requirements. Tall Oaks is an Equal Opportunity

Employer and drug-free community.

Job Type: Full-time

Ready to apply?  Simply download and complete our employment application and email it to George Winters at

Or, you may also print and mail your application to:

Tall Oaks Assisted Living
Attention: Executive Director
12052 North Shore Drive
Reston, VA 20190

12052 N Shore Dr, Reston, VA 20190, USA

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