Posted by Guide to Retirement Living SourceBook on 12/10/2015

Director of Marketing

Coordinated Services Management, Inc.
Silver Spring, MD

Employment Type

Seabury at Springvale Terrace a senior community with 50 years of service is seeking an experienced Marketing Director to enhance the community through marketing efforts i.e., maintain 100% occupancy, networking, increase community awareness, and strategic business development. Overview of Responsibilities:Ensure 100% occupancy and maintain marketing goals. Develop and implement the annual and quarterly marketing plan and budget. Develop bimonthly news release/feature story. Cultivating relationships with local news organizations to have news releases published. Maintain positive relationships with the local referral network sources. Ensure database is accurate and current regarding potential residents. Complete the total admission process, including processing of the resident application and orientation of new residents. Develop and implement facility-wide staff customer service orientation training. Conduct presentation tours of the facility and make home visits to prospective residents, as necessary. Use discretion and judgement to maintain effective resident relations. Represent the facility at all times in a professional manner. Requirements:Our new Marketing Director is expected to possess the knowledge, training, experience, and background to achieve the marketing objectives of this company. The candidate shall possess 4 years of successful marketing experience. The ideal candidate shall be comfortable with all external marketing and branding.Springvale Terrace promotes a drug-free workplace. EOE

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Silver Spring, MD

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