www.retirementlivingsourcebook.com - Positive Aging SourceBook

Fostering the right solutions & connections

for more than 33 years

Director of Sales and Community Relations

Director of Sales and Community Relations

Heatherwood Independent and Assisted Living Community
9642 Burke Lake Rd # 1, Burke, VA 22015, USA

Employment Type


Responsible for acquiring occupancy/census goals through marketing and sales activities such as telemarketing, tours, regular follow-up, developing referral sources, and maintaining a viable waiting list of applicants qualified to move to the community.
Reports to and is supervised by the Administrator and Corporate Director of Marketing and Communications.


  • Accurately tracks all sales and marketing activity. Reports sales activity weekly/monthly to the Corporate Director of Marketing and Communications in the timeframe designated.
  • Maintains an up-to-date and accurate database for all prospects, professionals, and responsible parties (families) including follow-up procedures such as calls, emails, tours, etc.
  • Maintains a viable wait list of qualified potential residents.
  • Conducts tours of the community.
  • Maintains a complete understanding of RUI deposits and lease procedures. Effectively communicates procedures to prospective residents and their families.
  • Creates, maintains, and builds relationships with viable referral sources through visits, events both internal and external, and other means of communication.
  • Strives to achieve RUI census goals (% Occupancy, Move-Ins, and Community Fees).
  • Responsible for the development and maintenance of the community marketing plan including events, advertising, social media, and the budget allocation for prospects and families as well as referral sources.
  • Responsible for the development and maintenance of media and advertising list with contact information appropriate for the community.
  • Attends all community marketing events and advertised activities where applicable.
  • Responsible for evaluating the effectiveness of all planned events and advertisements to submit to the Corporate Director of Marketing and Communications for review annually.
  • Attends required in-services, staff meetings, and RUI training seminars.
  • Performs other duties as assigned.

Job Requirements

  • COVID 19 vaccine required and provided for all staff.
  • Must possess sales ability.
  • Must be familiar with Windows operating systems, MS Office, email software and internet browsers.
  • Must have a high school diploma or equivalency. (Minimum of 2 year college degree preferred.)
  • Must have two years of successful experience in sales and marketing.
  • Must have the ability to communicate effectively in verbal and written form.
  • Must be able to work flexible hours, nights, weekends and holidays as required.
  • Must have strong customer service skills.
  • Must be able to exert up to 25 lbs. of force occasionally to lift, carry, push, pull or otherwise move objects.

Apply at https://rui.hcshiring.com/jobs/6jOFIeHjckSqPmFdq3nM1w

9642 Burke Lake Rd # 1, Burke, VA 22015, USA

View On Larger Map

View Digital Editions


All MD-DC-VA 2023