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Director of Sales & Marketing

Director of Sales & Marketing

Morningside House of St. Charles
70 Village St, Waldorf, MD 20602, USA

Employment Type

In accordance with established policies and procedures, this position is expected to lead  and direct all aspects of marketing to include taking charge of the sales and marketing  efforts to meet or exceed budgeted occupancy goals with the expectation of exceeding  monthly and annual goals.  

Inquiries to jlarkin@morningsidehouse.com 

Essential Functions: 

Directs all sales and marketing activities to meet and exceed budgeted occupancy goals  at all times by: 

• Schedule, organize and conduct tours with prospective resident of assisted living  and memory care. 

• Respond and follow-up with all walk-ins, phone-ins, mail-ins timely and  appropriately. 

• Create, plan and implement with Sales and Marketing Team and Program  Director events to bring in prospective residents, current leads and professionals  such as, but not limited to: seminars, speakers, themed events and family nights. 

• Develop and maintain a good working relationship with residents, families and  professional providers of care. 

• Maintain a working knowledge of all software programs. 

• Participate in weekend call coverage in Manager Rotation unless they have a  standing schedule that already encompasses one or more weekend day. • Secure the required number of budgeted move-ins and achieve net gains each  month. 

• Treat each inquiry with value. 

• Work closely with the Executive Director and Regional Director of Sales and  Marketing and Regional Director of Operations in development and  implementation of the quarterly marketing plan. 

• Create and implement a strong community outreach program that generates the  necessary number of referrals to reach sales goals. 

• Complete quarterly media planning with current vendor on a timely basis. • Keep Executive Director informed of all sales activities daily. 

• Maintain Lead Status Report of Move-in and Move-outs weekly. 

• Communicate any special needs of the incoming resident to the appropriate  personnel. 

• Manage use of sales toolbox. 

• Assure every alternative is considered before closing a lead.

• Keep informed of all trends, developments, concepts and techniques in his/her  field that effect product. 

• Understand the need of the senior and the aging process. 

• Maintain and work an active, meaningful waitlist. 

• Visit competitors quarterly. 

• Maintain confidentiality of all pertinent information. 

• Interact professionally and effectively with all levels of the organization,  residents, family members, etc. 

• Perform other duties as assigned. 


Level of formal education: Bachelors degree from a four-year college or university  preferred, or one to two years experience and/or training, or equivalent of education  and experience. 

Experience: Previous sales/admission experience in senior living. 

Technical Competencies; Skills and Ability:  

• Strong communication skills. 

• Possess strong organizational skills and ability to multi-task and meet deadlines. 

70 Village St, Waldorf, MD 20602, USA

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