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Posted by ProMedica on 09/11/2023
Memory Care Advisor- Marketing and Sales Director

Memory Care Advisor- Marketing and Sales Director

ProMedica
Arden Courts of Potomac 10718 Potomac Tennis Ln Potomac, MD. 20854

Employment Type
Full-Time

Arden Courts of Potomac is hiring a Sales and Marketing Director- Memory Care Advisor!

ProMedica Senior Care, formerly HCR Manor Care, provides a range of services, including skilled nursing care, assisted living, post-acute medical and rehabilitation care, hospice care, home health care and rehabilitation therapy.

The Sales and Marketing Director- Memory Care Advisor is responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.

  • Regularly and customarily spends majority of their time engaged in growing move-ins
  • Maintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations.
  • Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales
  • Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building
  • Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in

Move-in Process Responsibilities

  • Application for move-in is completed prior to move-in along with tracking to screen residents for financial appropriateness

Market Planning and Analysis

  • Develops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budget

Promotion/PR/Advertising Responsibilities

  • Maintains a media contact list. Writes and submits press releases with photos to local media monthly as outlined in sales and marketing plan
  • Maintains current data base and develops monthly topical communications to inquiry leads
  • Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaigns

Customer Satisfaction

  • Models customer service principals throughout the building and promotes appreciation of our customers’ needs with every employee

Evaluated on:

  • Total revenue at/above budget
  • Total occupancy at/above budget
  • Sales calls met/exceeded goal
  • Conversion ratios met/exceeded goal
  • Completes and submits required sales and marketing reports

In return for your expertise, you’ll enjoy excellent training, industry-leading benefits and unlimited opportunities to learn and grow. Be a part of the team leading the nation in healthcare.

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