Posted by on 12/11/2018 in Senior Housing
Residency Counselor - Neurocognitive Assisted Living

Residency Counselor - Neurocognitive Assisted Living

710 Obrecht Rd, Sykesville, MD 21784, USA

Employment Type
Start Date

The Sales Manager for an Innovative Neurocognitive Community is responsible for managing and growing Assisted Living and Skilled Nursing census at Copper Ridge. This position is responsible for achieving occupancy targets through developing and fostering individual and referral relationships, outbound calling, lead development, events, tours, creative follow-up, database management and other occupancy-generating activities. In order to advance measurable sales results, the Residency Counselor – Neurocognitive Supports will create and maintain effective collaboration, communication and sales-focus with various internal partners, including community leadership and departmental teams, front-line colleagues, Home Office Team, Neurocognitive Clinic, Integrace Institute and Peabody Club teams. While building census in assisted living and skilled nursing is the primary focus of this role, collaborative sales support is needed to promote the Copper Ridge 5-Point Model.

Sales Process and Census Management

  • Responsible for daily sales operations: (i.e. taking appointments, data entry, taking walk-in's, answering phones, scheduling appointments, writing hand-written notes to customers, timely follow-up with customers, outbound calls, setting-up events, executing sales events, providing tours, etc.).

  • Achieve and exceed sales-related census goals; implement sales and marketing programs, strategies and processes to attain those goals (i.e. outbound calling, appointments, tours, event attendance, event results, phone call conversion, moves, etc.).

  • Prepare and deliver meaningful, inspirational, educational and effective sales presentations to prospective families and professionals.

  • Be a subject matter expert in all residential and ancillary programs offered and support sales efforts for each facet of the 5 Point model.

  • Create and execute a robust external marketing plan to build relationships with community partners and referral sources

  • Develop and implement specific, measurable sales strategies that address specific customer preferences and priorities across multiple business lines within the community.

  • Develop and maintain relationships with prospective residents and referral sources, with specific and documented, measurable outcomes.

  • Fully understand all contracts, addendums and other related documents to be able to address all related questions with our colleagues and customers.

  • Compile and analyze all sales reports, statistics and trends and create strategies from these.

  • Conduct frequent, effective sales presentations that inspire customers to take their next step in the sales process and in their research process.

  • Participate in industry trade shows and external community events as needed

  • Possess ability to use Excel, Word, email and learn proprietary databases.

  • Remain goal and outcome driven and be able to inspire the community navigation team to embrace and participate in marketing initiatives.

  • Build and maintains positive relationships in the external community (local and global) to ensure that marketing initiatives are successful.

  • Stay up-to-date on industry trends and competitive environment to positively position the community.

  • Respond to all inquiries within the same day, with timely and regular follow-up contacts and visits scheduled.

  • Position may require flexibility in schedule to accommodate prospective guests and events, including some evening and weekend hours.

  • Possess a counseling mentality with a focus on what is important to the guest as well as their families and/or caregivers.

  • Provide guidance regarding resources and support to families/caregivers. Serve as a liaison to direct guests and their loved ones to support services within the community.

Education: A Bachelor's degree is preferred


  • Three or more years of sales and marketing experience in an Assisted Living or Skilled Nursing Community preferred
  • Proven track record of attaining and maintaining sales and marketing objectives and goals
  • Experience with public speaking, building an external referral network and delivering effective presentations
  • Experience in and knowledge of sales practices and strategies with proven results
  • Ability to earn trust and build solid relationships both inside and outside of an organization; influence without formal authority


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Excellent sales and marketing skills with proven results
  • Excellent customer service skills both in person, on the phone and via e-mail.
  • Excellent communication skills (oral and written); writing and editing skills
  • Proven Presentation skills (i.e. stand-up presentation in front of both large and small groups without notes, lectern presentation with a script, impromptu "30 second commercial", executive meeting presentations, etc.)
  • Highly organized and detail oriented
  • Creative and strategic thinker

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710 Obrecht Rd, Sykesville, MD 21784, USA

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