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Posted by Westminster at Lake Ridge on 08/21/2023 in Senior Housing
Sales & Marketing Coordinator

Sales & Marketing Coordinator

Westminster at Lake Ridge
12191 Clipper Dr, Lake Ridge, VA 22192, USA

$55,000 + Commission Pay
Employment Type

Westminster at Lake Ridge is certified as a Great Place to Work and is SAGE Certified. At Westminster at Lake Ridge our residents and employees are family. Come See Us and Join Us!

Westminster at Lake Ridge is a premier Continuing Care Retirement Community serving older adults in three levels of service: Independent Living, Assisted Living, and a Health Center. Our team of roughly 220 total employees serves a population of over 400 total residents on 62 acres that back up to the Occoquan reservoir. We take pride in the services we provide to residents and pride in our teams.

This is a great opportunity to join a mission-oriented organization and engaged leadership team that strives to make a difference in the lives of others.

Apply Here

Job Requirements:

Our Sales & Marketing Coordinator should have an Associate's degree in a Marketing or a related field with one (1) to three (3) years long-term care sales and marketing experience; or an equivalent combination of education and experience.

Job Summary:

This position is primarily responsible for supporting the community Sales Team and the Ingleside Marketing Team in the sales and marketing of residences to prospects and move-ins of depositors. Additional duties include event support, clerical and receptionist work for the community Sales Team.

Key Responsibilities:

  • Works in conjunction with the Director of Sales to promote and sell resident apartments to maintain set occupancy and reservation goals for existing community.
  • Distributes leads equitably per established protocols, and monitors for adjustments, as needed.
  • Coordinates post sales activity and move-in activity with Sales Counselors, Plant Operations Team, and other departments, as necessary.
  • Monitors community website and Facebook page to ensure information is current and events are listed.
  • Track and label incoming leads in community website.
  • Supports sales effort as needed by greeting walk-ins and conducting "basic" community tours.
  • Provides accurate sales, marketing, and occupancy reports as needed and in a timely fashion.
  • Supports the marketing and public relations efforts by communicating potential public relations stories about the community and residents.
  • Performs clerical functions for the Sales department as well as other general office duties as assigned.
  • Answers phones, directs calls to Sales Counselors. Performs word processing and clerical duties as requested in a timely and accurate manner; proofs all work before forwarding to resident or staff, ensuring 100% accuracy.
  • Updates record of all sales calls and outreach in computer-based software program. Follows up on sales calls as requested.
  • Prepares promotional materials, including newsletters, brochures, and related items to promote throughout the local community.
  • Maintains depositor files in proper order until they are turned over to Billing.
  • Creates and maintains supply of application/admission and closing packages according to established protocols.
  • Maintains information up to date in different databases, such as REPS and AOD, ensuring the integrity of the database.
  • Monitors maintenance and housekeeping needs for campus model and reports conditions to Director of Sales.
  • Maintains professional presence when representing Ingleside; exhibits degree of professionalism consistent with standards in performance, behavior, and appearance.

Great Benefits to include Medical Dental, Vision, STD/LTD, Life Insurance, 401K with 3% match, A generous PTO bank, Tickets to Work, EAP and (UKG Wallet) Daily Pay! Scholarship Opportunities, Annual Recognition from Residents (Benefits) ** use the same format however remove any FT benefit when posting a PT position**

EEO Statement:

As an employer committed to Equal Employment Opportunity, Ingleside recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.

12191 Clipper Dr, Lake Ridge, VA 22192, USA

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