Entrepreneur Intends To Cure America's Home Healthcare

Forbes Magazine reports on Ron Gold who founded LeanonWe, one of several companies striving to re-invent the home health care market.

According to the article, "Beyond an agency assignment, LeanOnWe’s model helps families review the hard and the soft skills of the providers, including their experience, their personalities and their interests. “If your mother fell and had a hip replacement, perhaps, and needs somebody who speaks Italian, is comfortable with a couple of cats in the house and is able to drive, we want to vet that out,” he says. “These cultural things are very important.” Instead of an agency, LeanOnWe is working to provide a “managed marketplace.”

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