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Posted by Positive Aging SourceBook on 12/04/2020

5 steps for senior living marketing campaign success in 2021

Join the marketing experts from Van Eperen Communications as they walk you through 5 steps to set up your organization for marketing campaign success in 2021. They’ll share their best practices to ensure you’re empowered to make the right call about when and how to deploy the most effective marketing campaigns. 

Chat Transcript

12:05:15     From  Rose Kendig : Hi all! This is Rose Kendig, Director of Marketing and PR, Stella Maris rkendig@stellamaris.org

12:05:20     From  Ernie Satterwhite : Hello Everyone!

12:05:20     From  Bonnie Elliott : Happy TGIF Everyone!                                         Bonnie Elliott, MSW, CSA, CADDCT, CPRS     Certified Senior Advisor®         Office:240-566-5900

Direct:703-785-0422            Fax:703-935-2340Email:       belliott@carepatrol.com

12:05:50     From  Monica Brunson : www.brunsonhealthcareconsultants.com Facebook: BHC Assisted Living Placement Services

12:06:02     From  Spencer Garrett : Good Afternoon Everyone! Spencer Garrett, Managing Partner of the Wellness Technology Division of CMAG Health Solutions. In addition to applying smart technology and video to support seniors aging in place, CMAG Health Solutions also offers Mobile Phlebotomy services. www.cmaghealth.com; Spencer@cmaghealth.com; 410-517-2624

12:06:12     From  Hanna Finigan : Hi everyone! Hanna Finigan with Seabury Resources for Aging here. I think it was mentioned, but I missed it. Where can we find this recording after the session?

12:06:34     From  Mary Moeder : Happy Friday Everyone! Mary Moeder with Byrd and Byrd LLC,  Elder Law and Litigation Attorneys,  mmoeder@ByrdandByrd.com 301-464-7448 Call or text us. www.byrdandbyrd.com

12:06:53     From  Matt Begyn   to   All panelists : Matt Begyn, Aveanna Home Care Concierge Service, Northern New Jersey, mbegyn@avaennacs.com, cell: 201.577.4790

12:07:35     From  Ileana Lopez   to   All panelists : Happy Friday all! Ileana Lopez Marketing Coordinator from Homecrest House. marketing@homecresthouse.org


12:08:15     From  Jennifer Late : Hello all! Jennifer Late, Digital Marketing Strategist at Lifecare Affordability Plan, jlate@seia.com, https://lifecareaffordability.com/

12:08:20     From  sandi rosengart : Hi!  Sandi Rosengart with Elder Care Consultants in northern VA.  srosengart@eldercc.com;  703-391-1623. Aging Life Care Professionals

12:08:39     From  Bonnie Elliott : Sorry, trigger finger!                                                                  Bonnie Elliott, MSW, CSA, CADDCT, CPRS     Certified Senior Advisor®                          CarePatrol of Central MD and Loudoun VA     Office:240-566-5900

Direct:703-785-0422            Fax:703-935-2340Email:       belliott@carepatrol.com

"Family is not an important thing. It's everything." — Michael J. Fox, actor

WE HELP Seniors Find Safer Senior Living Options!                                                                   WE REVIEW Care Violations!                                   WE VIRTUALLY TOUR  with our Families!              WE ARE A FREE concierge service!

12:08:44     From  Mark Asch : Hello All...this is Mark Asch with Right At Home, a licensed homecare agency providing caregivers to assist clients with the non-medical home care at their level of need in Montgomery County,  Prince George's County and parts of Baltimore...    mark@rightathomemd.net     -  410-292-2405 Direct 

12:09:29     From  Ernie Satterwhite : Ernie Satterwhite with Safe and Secure Home Care, McLean, Virginia ernie.satterwhite@vasafesecurehomecare.com  (703)539-0431

12:09:38     From  Patti Hutton : Hello all,

12:10:49     From  Corie Bacher : Hello! Corie Bacher,Director Community Relations, Capital Caring Health  cbacher@capitalcaring.org

12:11:44     From  Patti Hutton : Hello all, Patti Hutton with Residences at Vantage Point, a Life Plan community in Downtown Columbia offering a LifeCare model agreement. Independent living apartment homes, assisted living, memory support and comprehensive nursing all under one roof within walking distance of vibrant Town Center Columbia. 410-992-1075

12:11:45     From  Tamara Fye : Tamara Fye   A Family Tie    Connecting seniors with the best assisted living and memory care communities when they need support for everyday life.  Tamara@afamilytie.com      www.afamilytie.com   330.284.3826     Enjoy your weekend All !!!

12:13:16     From  Gail Hubberman : Hi All, Gail Hubberman with MarketPro Homebuyers. Assisting seniors who are transitioning to their next phase of life by offering a hassle free home selling option. We will purchase their homes “as is” for cash and handling the entire pack, move and final clean out. I can be reached at 301-337-4703 or email me at ghubberman@marketprohomes.com

12:14:42     From  Robin Edwards   to   All panelists : Hello all: Robin Edwards, CarePatrol of NOVA | 703-966-1845 | redwards@carepatrol.com.  We specialize in helping families find safe and appropriate senior housing and care options. Our services are provided at no charge to families.

12:15:02     From  Donna Fuller   to   All panelists : Hi Hillarie!  Excited to see you on this call:)

12:16:06     From  Tracy Skalitzky   to   All panelists : Happy Friday All! Tracy Skalitzky, Oasis Senior Advisor, We help guide seniors to Assisted Living and Memory Care Communities. Because the RIGHT Place Means EVERYTHING. We are boots on the ground visiting Communities to understand what differentiates them from other Communities. We are a FREE service to Seniors and their families.                                                         Contact Tracy or Tarik 301-678-8900 or tskalitzky@YourOasisAdvisor.com

12:16:14     From  Hillarie Turner   to   All panelists : Hi Donna!

12:16:50     From  Robin Edwards : Hello all: Robin Edwards, CarePatrol of NOVA | 703-966-1845 | redwards@carepatrol.com.  We specialize in helping families find safe and appropriate senior housing and care options. Our services are provided at no charge to families.

12:18:24     From  Beverly Jacoby : Hello Everyone:  Beverly Jacoby with Comfort Keepers  I can be reached at 703-895-9227, or email beverlyjacoby@comfortkeepers.com.

12:20:09     From  Jeanina DiVittorio : Jeanina DiVittorio at Grand Oaks affiiated with Sibley/Hopkins - 202-345-9665 - jdivitt1@jhmi.edu 

12:20:18     From  Jeanina DiVittorio : Can't wait to get my vaccine! 

12:21:33     From  Jeanina DiVittorio   to   All panelists : We have had a better response/attendance to our Grand Oaks quarterly Family Forum virtually than we have ever had for a live meeting with a chef-prepared meal!

12:22:35     From  Alan Spiegel : Hi! this is Alan Spiegel with the Beacon. We're currently working on the 2021 Montgomery County Seniors Resource Guide. We distribute 50,000 copies throughout Montgomery County. If you would like information about advertising please contact me at 443-285-9336 or Alan@TheBeaconNewspapers.com. Thanks and have a great week-end.-Alan

12:24:06     From  Olive Freeman : Hello everyone. Happy Friday, Olive Freeman, Senior Care Management Advocate

12:24:37     From  Steffani Adaska   to   All panelists : Steffani Adaska, Senior Living Talent Acquisition Consultant with Goodwin Recruiting. sadaska@goodwinrecruiting.com 603.369.3050

12:25:59     From  Ada Horsfall   to   All panelists : Good afternoon everyone! Ada Horsfall, Director of Care Management at Lifematters. Lifematters provides care management and friendly visitor services 

12:27:53     From  Ada Horsfall   to   All panelists : Lifematters provides services in DC, MD & VA. 301-615-0616 ahorsfall@lifemattersusa.com                   We are also looking to hire care managers looking to make a difference in our seniors' lives! Please spread the word!

12:27:59     From  Jan Brito   to   All panelists : Jan Brito - Brito Associates of Compass.  Based in Chevy Chase, MD and licensed in MD, DC and VA.  We assist seniors and their families with selling the family home including all the little details - decluttering, donating, staging, etc. We want our clients to “be overjoyed, not overwhelmed”. jan.brito@compass.com. 301-646-5774

12:28:08     From  Kate Chutuape : nearly a 20% increase in med school applications! 

12:28:53     From  Steve Gurney - ProAging Sourcebook : Here are all our recordings and upcoming online events https://www.retirementlivingsourcebook.com/digital-discussions

12:30:27     From  Manos Georgarakos   to   All panelists : Hello! Manos Georgarakos Founder & CEO Map of Care

12:31:34     From  Steve Gurney - ProAging Sourcebook : Welcome Manos Georgarakos Founder & CEO Map of Care

12:32:52     From  Mariam Nasseri Pelletier   to   All panelists : Mariam with SilverStay.  Call us when home is no longer a safe option.  443-995-0454.  Mariam@SilverStay.com.  Nice to “meet” you.  :)

12:33:46     From  Manos Georgarakos : Hello everyone! Manos Georgarakos Founder & CEO Map of Care 'Search for assisted living and nursing homes near you and check real-time availability based on your own criteria (location, prices, vacancies, payment options).' Website: https://www.themapofcare.com/ Email: info@themapofcare.com Twitter: https://twitter.com/mapofcare

12:34:45     From  Laurie Pross : Have any thoughts about how Villages should go about trying to increase their membership?

12:35:20     From  Jeanina DiVittorio : Need to drop off so that I can get eye glasses repaired for a resident. During Covid, it continues to be a joy and an honor for me to assist our residents.  Thank you for this very pertinent, timely discussion. I will share with the rest of our marketing team.  

12:36:44     From  Steve Gurney - ProAging Sourcebook : welcome Mariam with SilverStay.  Call us when home is no longer a safe option.  443-995-0454.  Mariam@SilverStay.com.  Nice to “meet” you.  :)

12:41:46     From  Shememe Williams   to   All panelists : Hello Everyone! Shememe Williams from MyActiveSenior.com. We are a online senior resource marketplace. Check us out. In addition, we are in need of a podiatrist that takes insurance for one of our senior living buildings in Rockville, MD. If you know of one, please contact Swilliams@myactivesenior.com

12:42:00     From  Ruth Fishman : Thank you for the presentation! A very challenging time for us all. Ruthie Fishman, Cedar Creek Memory Care Homes ruthie.cedarcreek@gmail.com

12:42:10     From  Donna Fuller : Thank you Van Eperen for a great presentation. Warmly,

12:42:21     From  Matt Begyn : Matt Begyn, Aveanna Home Care Concierge Service, Northern New Jersey, mbegyn@avaennacs.com, cell: 201.577.4790

12:42:50     From  Donna Fuller : Donna Fuller, Director of Outreach for Ingleside, 202-553-1668.  Dfuller@inglesideonline.org

12:43:03     From  Queenie Kemmerer : Hello Everyone, Queenie Kemmerer, Home Marketing Services for Seniors (HMSS) www.hmss-usa.com 703-476-2260 Queenie@hmss-usa.com

12:43:24     From  Ada Horsfall   to   All panelists : Thank you Laura and Hillarie for this comprehensive marketing guide.

12:43:52     From  Donna Fuller : I partner with the Villages. When a prospect does not want to move into our Life Plan communities, I recommend they consider becoming a member of one of their local villages!

12:44:59     From  Kate Chutuape : I agree with idea of partnering with groups that share your mission and but may be in a different space 

12:45:41     From  Cheryl Rodakowski : Hi From Reflections - A Senior Living Community.  A smaller assisted living in historic Leesburg.  We have availability and are COVID free.  TWalker@reflectionsslc.com 703-777-1971.

12:50:01     From  Camille Adams   to   All panelists : Hello I am Camille Adams work at the Department of Social Services in the training

12:51:11     From  Steve Gurney - ProAging Sourcebook : welcome  Camille Adams from Department of Social Services

12:52:52     From  Manos Georgarakos : Great presentation Laura and Hillarie! Thank you!

12:53:37     From  Matt Begyn : Thanks Laura and Hillarie! Matt, BDM Aveanna Home Care, NJ

12:53:57     From  Beverly Jacoby : Thank you for your presentation!

12:54:05     From  Hillarie Turner   to   All panelists : Thanks everyone!

12:54:45     From  Abiola Bajere : Thanks everyone for your contributions.

12:54:46     From  Mary Moeder : Thank you Laura and Hilarie.

12:54:48     From  Steffani Adaska : Thanks Laura, Hillarie and Steve

12:55:33     From  Andrew Fernebok   to   All panelists : Thank you.

12:56:03     From  Kate Chutuape : Thank you!  Have a great weekend!

12:56:13     From  Ada Horsfall   to   All panelists : Steve lots of honey, tea and warm soup!

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