Posted by Positive Aging SourceBook on 04/23/2021

Content Marketing 101 for Senior Serving Organizations


Learn how digital content marketing — blogs, articles, videos, podcasts, etc. — can be a strategic way to connect with your ideal customer and drive real business results. You'll learn why high-quality content works and how it helps prospects get to know, like and trust you — and then buy from you. 

Jon DeNunzio brings nearly 20 years of experience from the newsroom of the Washington Post — working on both its print edition and website. He has run his own digital marketing business, Squarely Digital, since 2013

Link to Podcast

Chat Transcript

12:08:50     From  Christine Dolan : Hi Adele.  I’d love to connect.  I have clients who need help with organizing very often.  Christine Dolan, C. Dolan & Associates, Daily Money Manager/Financial Organizer, christine@cdolanfinancial.com, cdolanfinancial.com.

12:09:24     From  Jenny Pearson   to   All panelists : Good afternoon! Jenny Pearson, Captioned Telephone Outreach Coordinator for Maryland Relay! Please join me for a free, informational webinar about how MD Relay can provide free accessible telecommunications to those who are not able to use a standard telephone on Thursday, April 29th from 3-4 pm ET https://attendee.gotowebinar.com/register/1392582467497364236  Jennifer.Pearson@maryland.gov 443-280-4535

12:09:38     From  Steve Gurney - ProAging Sourcebook : From Jenny Pearson to All Panelists:  12:09 PM

Good afternoon! Jenny Pearson, Captioned Telephone Outreach Coordinator for Maryland Relay! Please join me for a free, informational webinar about how MD Relay can provide free accessible telecommunications to those who are not able to use a standard telephone on Thursday, April 29th from 3-4 pm ET https://attendee.gotowebinar.com/register/1392582467497364236  Jennifer.Pearson@maryland.gov 443-280-4535

12:09:56     From  Sophia Ross   to   All panelists : Can you talk about/give examples on what "not to do" or major red flags for folks involved in marketing?

12:10:02     From  Keisha Toussaint : Keisha Toussaint Mc Mayo

Family Support Worker II 

Prince George’s Department of Social Services 

Keisha.toussaint@maryland.gov

12:10:43     From  Jennifer Brown : Hi.  Jennifer Brown - Community Relations Manager - Seabury Care Management - jmbrown@seaburyresources.org - 202-364-0020

12:12:41     From  Spencer Garrett : Good Afternoon, Spencer Garrett, Managing Partner for CMAG Health Solutions. 443-257-3742; spencer@cmaghealth.com. We offer non-intrusive systems that help seniors maintain independence and safety while keeping families informed on both urgent events and changes to longterm patterns of behavior.

12:14:42     From  Steve Gurney - ProAging Sourcebook : Valiciti Arcuri 

Account Manager

Email: varcuri@captioncall.com 

Cell: 304-541-5514

12:16:11     From  Jason Bungori   to   All panelists : Hello. Jason Bungori with Home Instead Senior Care in the Baltimore area. Always looking to connect to help seniors with services not related to home care which we service.  Hospice, nursing home, assisted living needs, etc.  443-622-6937, Jason.bungori@homeinstead,com

12:16:18     From  Steve Gurney - ProAging Sourcebook : Here is our presenters contact info Jon DeNunzio

jon@squarelydigital.com

www.squarelydigital.com

571-345-8660

Book a Call/Zoom

12:16:38     From  Kate Daniels   to   All panelists : Kate Daniels with Kindred Hospice services , Charlottesville and Culpeper  434-260-9726

12:16:45     From  Steve Gurney - ProAging Sourcebook : From Kate Daniels to All Panelists:  12:16 PM

Kate Daniels with Kindred Hospice services , Charlottesville and Culpeper  434-260-9726

12:17:29     From  Steve Gurney - ProAging Sourcebook : Internal Marketing Manager

Company - Chesterbrook Residences

 2030 Westmoreland St, Falls Church, VA 22043, USA https://www.retirementlivingsourcebook.com/jobs/internal-marketing-manager

12:21:48     From  Heather Murphy : Hello everyone!  Heather Murphy, Certified Senior Move Manager with Abilities Network.  hmurphy@abilitiesnetwork.org  410-828-7700, ext. 1271

12:23:11     From  Kitty Janney : Kitty Janney with Watermark's Elite Collection, The Landing opening in Alexandria in early 2022 offering Independent Living, Assisted Living and Memory Care. kjanney@watermarkcommunities.com

12:23:42     From  Ladan Madresehee : Hi -- My name is Ladan and I own Leave it to ME. We provide event management services for Life Milestone Events. Our specialty is helping with Celebration of Life events and Memorial Receptions. We are launching a Funeral Pre-Planning Product called the Final Gift next month. The 8 week program includes education on what documents need to be completed, paperwork and passwords that need to be gathered along with accountability to make sure it all gets done. The planning also includes a detailed list of event details for your life celebration. I am looking to have conversations with marketing companies or organizations that can help promote this type of program.

Look forward to connecting / Let's Schedule a Chat (Ladan http://bit.ly/Leave2ME)

12:23:56     From  Gail Hubberman : Happy Friday Everyone, Gail Hubberman with MarketPro Homebuyers. Helping seniors who need to sell their home by offering an easy and hassle free home selling option. We will purchasing their home as-is, for cash and close on their timeline. Included in our services is packing moving and final clean out. Our clients take what is important to them and leave the rest to us. www.marketprohomebuyers.com ghubberman@marketprohomes.com            301-337-4703

12:24:40     From  Deborah Sokobin : Debbie Sokobin, I am a senior move manager with Next Chapter Concierge in Montgomery County. www.nextchapterconcierge.com

12:25:34     From  Audra Backaitis : Do you think it is equally important to market to adult children (who may be seniors themselves), or to their parents, or one over the other?

12:26:09     From  Adele Logan-Galen : Opps!  Adele Logan-Galen's correct telephone number is: 571-230-5702.  Sorry.

12:29:20     From  Jeff Bird   to   All panelists : Jeff Bird - Elder Care Solutions - Senior Living Placement and Care Cost

12:29:56     From  Steve Gurney - ProAging Sourcebook   to   Adele Logan-Galen and all panelists : From Jeff Bird to All Panelists:  12:29 PM

Jeff Bird - Elder Care Solutions - Senior Living Placement and Care Cost

12:31:10     From  Jeff Bird : Jeff Bird - Elder Care Solutions - Senior Care Placement and Care Cost Analysis. jeff@eldercaresolutionsinc.com 404.936.5746

12:35:00     From  Gail Hubberman : I am not a great speller and love the idea of reading backwards. TY

12:35:25     From  Rebecca Miller   to   All panelists : Rebecca Miller - Maryland Relay Rebecca.miller2@maryland.gov

12:35:40     From  Steve Gurney - ProAging Sourcebook : From Rebecca Miller to All Panelists:  12:35 PM

Rebecca Miller - Maryland Relay Rebecca.miller2@maryland.gov

12:36:55     From  Bess Witcosky   to   All panelists : Can you repeat blogs info on social media, in newsletters, etc. Does repeating help or hurt?

12:37:05     From  Robert Coulson   to   All panelists : Excellent presentation!

12:37:24     From  Bess Witcosky   to   All panelists : Amazing webinar! Very helpful

12:38:38     From  Mary Darne   to   All panelists : I am a senior specialist realtor and I market to both the seniors themselves and the adult children.  Different content and different targets.

12:39:08     From  Bess Witcosky   to   All panelists : Great!! Thank you!

12:57:34     From  John McCarty : John McCarty, Cardinal Transitions Elkhart, Indiana. Thank you! Link Building, Story Telling, are-Purpose Content, Case Studies, SEO, good stuff

12:58:18     From  Deborah Burgio   to   All panelists : Rev. Debbie Burgio, Winter Grace Senior Ministries. www.wintergrace.org, debbie@wintergrace.org, 443-832-3805. I look forward to connecting with everyone.

12:58:32     From  Rebeca Brown   to   All panelists : Rebeca Brown, Marketing Manager at from Care with Love, Home care/ Home Health agency. rebeca@carewithlove.com

12:58:36     From  deb merriner : Thanks for a great presentation!  Deb Merriner, Buckley's for Seniors, 703-390-0535, premium concierge and companion services


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