Marketing Masterminds in Senior Living

An interactive discussion and the opportunity to network and connect with other senior living marketing professionals! Learn new concepts 

• Share ideas and challenges 
• Make connections 
• Much more!

Questions or want to brainstorm contact steve@proaging.com or schedule time at https://calendly.com/proaging

Listen on your favorite podcast platform

Questions Asked

• My challenges in marketing to older adults is their pick-up time is longer than for younger demographics. They don't check emails everyday and are not on most social media platforms
• I've been focusing a majority of my marketing to case management at the hospitals but I feel I need to make a move to marketing to the community because its the adult children helping making the decision.  Any tips or tricks for marketing in the area?
• I’m starting a bill payer/organization service for seniors to manage their monthly bills, set a budget, gather tax documents, submit long term care invoices for reimbursement and connecting them with the right people for legal and real estate  Any suggestions on how to get started w marketing? How does one approach other professionals for referrals? So far I’ve gotten clients via friends but it’s not enough.
• ElderCare managers have been a great referral resource   for me when marketing HH. Do you have any advice on how to get infront of them / what they are looking for?
• Look on Craigslist the AAA and ASAPS seem to always have openings for their senior money management programs. AAA are Area Agency Access Points and Aging Services Access Points.  Really not sure what letters mean but this is close.
• We like to be in front of discharge planners but we were not siccessful so far. Do you have any suggestions.

Chat Transcript

15:05:21     From  Heather Murphy : Heather Murphy, Senior Move Manager with Abilities Network, 410-828-7700, ext. 1271 hmurphy@abilitiesnetwork.org

15:05:37     From  Rachel Cheng : Rachel Helmich Cheng | REALTOR, CSHP | Berkshire Hathaway HomeServices PenFed Realty | (703) 457-7832 | Rachel@AskRachelCheng.com

15:05:50     From  Jan Brito   to   Hosts and panelists : Jan Brito. Capital Senior Solutions. 301/646-5774. Jan.brito@compass.com

15:05:51     From  Ellen Pincus : Ellen Pincus

15:05:57     From  Angela Baker : Thank you Steve. This is Angela Baker, JD, Realtor(R). My business is focused on helping people navigate major life transitions when real estate must be sold. My number is 804-814-7772. Licensed in VA, MD and DC.

15:06:02     From  Tiffany Plante : Tiffany Plante, Client Relations Executive with Capital Caring Health tplante@capitalcaring.org

15:06:08     From  Renan Augusto : Hi everyone! Renan Augusto with SmithLife Homecare - smithlifehomecare.com

15:06:16     From  Lauren Perea : Good afternoon everyone! Lauren Perea with Synergy Home Care of Arlington (571) 216-7289  Laurenperea@synergyhomecare.com

15:06:16     From  Lisa Flannery : Happy Monday!  Lisa Flannery. Carroll Lutheran Village (CCRC) lflannery@clvillage.org /  240-357-1808

15:06:19     From  Joe Sperling : Good afternoon.

I’m Joe Sperling, independent insurance broker for 30+ years.

I’m the “Protectionist” and the “Feel Good Guy.”

I help folks feel good protecting…

Family – Income – Assets.

They are all important!

Learn about your options.

Make better decisions.

BE PREPARED.  HAVE A PLAN.

GET PEACE OF MIND.

YOU WILL FEEL GREAT!

I can help.  Call me.  Don’t wait until it’s too late.

Joe Sperling    301-980-8869

joe@joesperlinginsurance.com

I’m NOT your average Joe!

15:06:36     From  Gary Comi : Hey, everyone! Gary Comi with Holding Hands Home Care. We can service from Arlington to Culpepper. gary.comi@holdinghandshc.com 703-624-1203

15:06:42     From  Gary Comi : Jessica Moore - Hospital Liaison for Iliff Nursing and Rehabilitation (Geriatric and Pediatric) jmoore@augustiliff.com 703-712-1253

15:06:43     From  ESTHER GREENHOUSE : Esther Greenhouse, Environmental Gerontologist, Silver to Gold Strategic Consulting  www.SilverToGoldStrategies.c

15:06:52     From  Barbara Brubeck : Hi Everyone - I am Barbara Brubeck, Senior Sales Consultant with Goodwin Living at Home.  bbrubeck@goodwinliving.org. 703-819-3059.  We have a plan for coordinating and paying for long-term care!

15:07:01     From  Jennifer Late : Hello all! Jennifer Late, Digital Marketing Strategist, SEIA Lifecare Affordability Plan, jlate@seia.com, 703-340-8200

15:07:10     From  Shannon Bishop : Shannon Bishop, Goodwin Living At Home sbishop@goodwinliving.org 571-302-1165

15:07:20     From  Shoaleh Alai : Hello everyone, Shoaleh at Montcordia. shoaleh.alai@montcordia.com 240-831-1985

15:07:28     From  Joseph Garcia : Hello everyone!  Joseph Garcia - Client Service Specialist, The Medical Team 703-402-1926 / jgarcia@medteam.com - Home Health, Private Duty, Hospice, Skilled Nursing/Therapies

15:07:43     From  ESTHER GREENHOUSE : @Ellen Belk are you in the audience?

15:07:46     From  Carla Bundick   to   Hosts and panelists : Hi all, this is Carla Bundick with SmithLife Homecare

15:07:54     From  Emily Shewmaker : Emily Shewmaker, Pharm.D Vaccine Valet, LLC. Providing In-Home Vaccination and Medication Management Services.  Emily@vaccinevalet.com. (240)277-4892 www.vaccinevalet.com

15:07:55     From  Ellen Pincus : Ellen Pincus Director of Outreach at Brlghtview Dulles Corner cell 202-809-1430 and epincus@bvsl.net. We opened 4 months ago and offer Independent, Assisted, Gallery and Memory Care.

15:08:11     From  Norma Marotta : Hi & Happy Monday: Norma Marotta, Sr. Community Relations Marketing Specialist, Harbor Health PACE nmarotta@hhsi.us

15:08:35     From  Kathy Laurenhue : I'm Kathy Laurenhue with Wiser Now, Inc. and eager to introduce others to Wait Lifters - uplifting content for every kind of downtime. Kathy@wisernow.com.

15:08:39     From  ESTHER GREENHOUSE : Hi Norma, nice to see you here.

15:09:08     From  Jennifer Denk : Jennifer Denk Insight Memory Care Center 703-270-0046 Jennifer.denk@insightmcc.org

15:09:27     From  Nikki Newsome : Joyful Day Everyone! Nikki Newsome, Life Insurance Advisor, Lincoln Heritage. msnikkisells@gmail.com| 240.640.6170

15:09:43     From  Lisa Hoffman : Lisa Hoffman, Pathstones by Phoebe, lhoffman@phoebe.org

15:09:47     From  Ali Soltani : Hi, I am Ali from HandyPro. We offer all kind of home modifications foe those with limited mobilities 301-960-1060 ali@handypro.com www.handyprowdc.com

15:10:16     From  Kimberly Roman : Kim Roman, BSN RN                                          Senior Living Placement Specialist                           Owl Be There Delaware/SE Pennsylvania. kimberly.roman@owlbethere.com

15:10:54     From  Peter Crouch : Pete Crouch, Seniors Real Estate Specialist for 15+ years at McEnearney Associates.

15:11:00     From  Sean Curry : Sean Curry

Prevention of Blindness Society

scurry@youreyes.org

202-234-1010 ext.233

15:12:04     From  Tom DeMuth : Hi All - I'm Tom DeMuth, a Realtor with Long & Foster specializing in helping the aging community in DC, MD, and VA. (703) 819-9053/tomdemuth.dmv@gmail.com

15:13:03     From  Marybeth Forys : Marybeth Forys

15:13:24     From  Cindy Kardeman : hi, I'm Cindy with Dave Reynolds and Associates, LLC  personal fitness specialists

15:13:48     From  Kurt Gray : Hello all – I’m Kurt Gray, with Seniors Helping Seniors and KEG Consulting (driver safety services). I offer in-home senior care services and conduct driving skills evaluations for aging drivers. 703-843-6876 or kurt@shsmetrospringfield.com.

15:14:13     From  Marybeth Forys : Hi - I am Marybeth Forys - Dir of Sales and Marketing. Morningside House Leesburg. 703-777-2777 mforys@mhseniorllving.com

15:17:36     From  Jonathan Landers : This Jon Landers, CMO at iGuard Home Solutions which offers the iGuardStove for aging in place situations to prevent forgotten cooking fires.

15:17:44     From  Ryan Greene : Hi everyone, JP from Go Go Quincy - Tech Support for Adults 55+ (gogoquincy.com). 208.557.8466

15:18:47     From  Angela Baker : Very true! You must be patient.

15:19:10     From  Jonathan Landers : My question is how do you bridge the messaging to adult children of seniors while being relevant to their older adult.

15:20:11     From  Steve Gurney - ProAging Community : Rozi Rice 03:07 PM 

My challenges in marketing to older adults is their pick-up time is longer than for younger demographics. They don't check emails everyday and are not on most social media platforms

15:20:21     From  Steve Gurney - ProAging Community : Anonymous Attendee 03:17 PM 

I've been focusing a majority of my marketing to case management at the hospitals but I feel I need to make a move to marketing to the community because its the adult children helping making the decision.  Any tips or tricks for marketing in the area?

15:22:22     From  Rich Carlson   to   Hosts and panelists : We were using traditional print media for several years in an active adult community on Cape Cod (MA).  Average time frame from visiting the model on site to signing a P & S was 6-18 months.  We began a radio and TV campaign on specific media stations and reduced that time frame to one to six WEEKS (first on-site visit to signing a P & S) if they saw or heard those ads.

15:23:38     From  Rich Carlson   to   Hosts and panelists : We used well-known and trusted media personalities for both radio and TV ads.

15:25:18     From  Lisa Humes : I am your local insurance agent/ broker working with Businesses, Individuals, and Medicare folks for Health, Life, Disability, Travel Heath Insurance, and more using all major carriers. Questions are always welcome!  Lisa Humes 703-307-0090  LHumes@HealthMarkets.com

15:26:24     From  Gary Comi : Thank you! :)

15:26:42     From  Bernadette Perrong : Best community marketing I've done was under a huge canopy at a community fair in June. We played "oldies" on our iPhone and had lots of folding chairs for people to sit down.  We offered nothing but a place to sit in the shade and got lots of referrals!

15:27:01     From  Steve Gurney - ProAging Community : Suzanne Barbero 03:22 PM 

I’m starting a bill payer/organization service for seniors to manage their monthly bills, set a budget, gather tax documents, submit long term care invoices for reimbursement and connecting them with the right people for legal and real estate  Any suggestions on how to get started w marketing? How does one approach other professionals for referrals? So far I’ve gotten clients via friends but it’s not enough.

15:27:46     From  Gary Comi : That's a great idea Bernadette!

15:29:06     From  Emily Shewmaker : What are the most important things case managers, care managers, home care agencies, other healthcare professionals etc look for when referring a client or patient for a particular service?

15:33:49     From  Joe Sperling : Experience, specialization, easy access.

15:36:54     From  Steve Gurney - ProAging Community : Anonymous Attendee 03:33 PM 

ElderCare managers have been a great referral resource   for me when marketing HH. Do you have any advice on how to get infront of them / what they are looking for?

15:37:04     From  Emily Shewmaker : thank you Joe

15:38:05     From  Gary Comi : Linked in has been amazing for reaching out to Eldercare managers!

15:38:56     From  Laura Heinrich   to   Hosts and panelists : Cindy what is the best way to get in touch with you?  I am looking for a personal trainer

15:40:31     From  Steve Gurney - ProAging Community : Ali Soltani 03:38 PM 

We like to be in front of discharge planners but we were not siccessful so far. Do you have any suggestions.

15:43:53     From  Gary Comi : co-marketing with someone else provides the case managers with lots of information in the same amount of time

15:45:22     From  Rich Carlson   to   Hosts and panelists : Steve - you can disregard my earlier chat comment.  Probably not relevant to today’s program.  Thanks.

15:45:28     From  Steve Gurney - ProAging Community : Ali Soltani 03:38 PM 

We like to be in front of discharge planners but we were not siccessful so far. Do you have any suggestions.

15:46:14     From  Ali Soltani : Gary, This is a great idea.

15:48:58     From  Joseph Garcia : Does anyone have success marketing on platforms such as next-door / other neighborhood apps?

15:50:21     From  Joe Sperling : I'm of the opinion that neighborhood chat rooms are not good or appropriate forums for marketing.

15:52:27     From  mark sherwin : Mark Sherwin Owner of ameriCARE Nova - Home Personal Care in Northern Va. Bringing personalized service to home/companion personal care. Keeping your loved ones safe and happy at home (wherever home might be). www.americarenova.com

15:53:18     From  Jessica Moore : I have found on next-door that people will ask for services like home care - which I know a lot of people in even though I'm at a nursing home.  Still gets my name out there and referrals from others who they might know as well.

15:53:40     From  Joseph Garcia : Thank you Joe and Jessica

15:53:44     From  Joe Sperling : Steve, I think you had it right early on, the message depends on the situation of your listener. Experience with a care need makes one more receptive to a message about care.

15:54:21     From  Jonathan Landers   to   Hosts and panelists : Thank you!

15:58:19     From  Joe Sperling : Marketing is not the same as responding to a question about possible resources..  I am all in favor of responding with resources.

15:58:34     From  Lisa Prestridge   to   Hosts and panelists : Do you have a geographical direct mail service that you prefer to use for an initial mailer for grand openings etc.?

15:59:02     From  Joseph Garcia : Thank you, Steve!

15:59:14     From  Anthony Nunez : Great points Steve

15:59:26     From  Steve Gurney - ProAging Community : steve@proaging.com

15:59:34     From  Steve Gurney - ProAging Community : https://calendly.com/proaging

15:59:37     From  Ryan Greene : There are great Nextdoor marketers on Fiverr

16:01:53     From  Anthony Nunez : Authenticity is important

16:02:01     From  Ryan Greene : 100% but you can also use them to help with a paid ad for each zip code that caps at $50 a day

16:02:04     From  Lisa Prestridge   to   Hosts and panelists : I was on another call / training earlier that uses trackyourcontacts.com to help navigate contacts and planning strategic touches!

16:03:22     From  Steve Gurney - ProAging Community : I was on another call / training earlier that uses trackyourcontacts.com to help navigate contacts and planning strategic touches!

16:03:59     From  Anthony Nunez : Thank you Steve.  Any chance we can get a list of those who attended today?

16:04:28     From  Suzanne Barbero : Please continue these. It would be great to have a guest speaker - ie eldercare managers and what they are looking for

16:04:52     From  Angela Baker : Thank you!

16:04:54     From  ESTHER GREENHOUSE : Always so informative, thanks Steve.

16:05:07     From  Jessica Moore : Thank you!

16:05:13     From  Nikki Newsome : THank you kindly Steve!

16:05:15     From  Tom DeMuth : Thanks Steve and attendees!