Marketing Masterminds in Senior Living: Spotlight on Social Media

An interactive discussion that will help you understand the social media landscape, trends, and practices!

• Learn new concepts
• Share ideas and challenges
• Get your questions answered
• Make connections
• Much more!

Michelle Cordero
Social Media and Content Manager
JK Moving Services

michelle.cordero@jkmoving.com

Questions Asked

• What exactly is a short form video?
• Wait, which one boosts you editing on their platform?
• does the editing software allow you to add captions or headlines?
• Can you shoot a video and then bring it into IG and then edit using their software or do you need to shoot it through IG?
• Is video best made in vertical or horizontal format...or does it matter?
• How important is it to build a campaign of regualr postings compared to one offs? How often is it necessary to post?
• You spoke about wanting the information to hold viewer on your page instead of link to take reader or viewer to another page. Can any of you talk about MEDIUM? Are you familiar with this website? Thank you so much.
• I assume most videos should be directed to the Adult children of the Seniors; not the seniors themselves (are seniors on social media alot?!?)
• The ring light shows in my glasses…is there away around that or should I not worry about that?
• Trending sound . . . is there someplace to see what’s trending?
• Can I do this without having a website.

Chat Transcript

15:10:04     From  Christina Green : Hello everyone!

15:43:24     From  Christina Green   to   Hosts and panelists : Authority

15:43:44     From  Ruth DeHart : pov

15:44:36     From  purushottam sharma : edu

15:44:41     From  Beatrice Blatteis : edu

15:44:43     From  Christina Green   to   Hosts and panelists : Educational

15:44:45     From  Elizabeth Nolte   to   Hosts and panelists : Authority

15:44:45     From  Brenda Martinez : educationa

15:45:07     From  Louis Tenenbaum : Education but maybe you want to live further?

15:46:03     From  Karen Lyddane : A bit too blurry on our end.

15:47:03     From  Christina Green   to   Hosts and panelists : Can you show us how the captions work?

15:48:17     From  purushottam sharma : Thursday Thoughts and try to ...says all about pov and authority amalgamation

15:48:36     From  Elizabeth Nolte : I spent more time looking at the dog

15:49:10     From  Louis Tenenbaum : educational

15:49:14     From  Judy Tiger : authority

15:49:15     From  Eve Hill : authority (friendly)

15:49:28     From  Karen Lyddane : Much more in focus-THANK YOU!

15:49:39     From  Abiola Bajere : Point of view.

15:50:53     From  Judy Tiger : I will say that Tik-Tok has a lot of authority segments

15:53:24     From  Judy Tiger : put the phone on a stand of some kind?

15:54:48     From  Jamie Vela : I was driving, but wanted to say I found this discussion very helpful even in listening mode! Thank You!

15:56:07     From  Eve Hill : the Zeen!

16:02:05     From  Steve Gurney - ProAging Community : https://medium.com/

16:03:22     From  Deysi Ludena   to   Hosts and panelists : This is a very helpful information on how to social media. Thank you so much!

16:10:24     From  Steve Gurney - ProAging Community : michelle.cordero@jkmoving.com

16:11:01     From  Louis Tenenbaum : What time Steve?

16:11:29     From  Ruth DeHart   to   Hosts and panelists : This was terrific.  Quite helpful, I'm inspired to get going on this. Ruth

16:11:58     From  Susan Gunther : Thank you Michelle - excellent overview & useful tips!

16:12:00     From  Steve Gurney - ProAging Community : SPECIAL EVENT! Panel Presentation: Real-Life Stories About Moving & Downsizing https://www.retirementlivingsourcebook.com/events/special-event-panel-presentation-real-life-stories-about-moving-downsizing

16:12:08     From  Margie McWilliams : Thank you, this was very helpful. I need to utilize Insta much, much more!